Design chose me early. The psychology stayed.

I was building websites in Photoshop and designing apps in the first wave of the App Store, back before "product designer" was a job title. I was studying psychology, headed toward becoming a physician assistant. The plan changed; the psychology stayed. Understanding how people think, decide, and feel is the foundation of everything I do, especially in fintech, where money is one of the most emotional things people touch.

Fifteen-plus years later, that path has run through a decade leading my own consulting practice and small design teams, growth design at Red Ventures, and most recently Intuit Credit Karma, where as a Staff Product Designer I led the redesign of a revenue-critical loan marketplace, built AI research tooling that turns a rough idea into a runnable study in minutes, and prototype every flow I ship in code rather than Figma.